British footballer David Beckham is the new face of Jaguar in China for the next advertising campaign for the brand in a country that has become the most important British brand.
Tips:
English footballer David Beckham has just been named ambassador Jaguar in China and the image of the upcoming advertising campaign for the brand which has become the most important individual market for Jaguar. But David Beckham is known for his love of cars. In this link you can see some of his stunning vehicles.
As part of a long-term agreement, David Beckham will be starring in the upcoming advertising campaigns that have as main protagonists of the new Jaguar F-Type Coupe and Jaguar XJ.
In his first statement as Jaguar ambassador, David Beckham said: “I’ve always been a fan of Jaguar for its style and design, but also by the sensations they produce, and the character of its proponents, all components reflect the British spirit. I love the classic Jaguar E-Type 60s and his legacy remains present in the fantastic F-Type Coupe, a sports car that exemplifies the careful British craftsmanship. It is an honor to contribute to a brand with such an important historical legacy and I’m excited to be part of the bright future of Jaguar in China. ”
Meanwhile, the renowned fashion photographer and filmmaker Peter Lindbergh will be responsible for preparing the photographic material to be used in the new Jaguar campaign with David Beckham, the first image was revealed today. Peter, who has worked closely with the player in the past, is renowned for high quality audiovisual productions, and is the author of some of the most famous portraits of various artists and cultural icons.
This advertising campaign will begin with images of Peter Lindbergh illustrating magazines and billboards, and continue later with a TV campaign that will be launched throughout the year.
The Jaguar F-Type Coupe will have a starring role in the first steps of this new advertising campaign for the brand in China. This model embodies the design vision of Jaguar C-X16 Concept that debuted at the 2011 Frankfurt Motor Show. Powered by petrol engine aluminum V8 5.0 supercharged Jaguar with 550 hp and 680 Nm, the Jaguar F-Type R Coupe ( here you can see it driven by Prince Harry) represents the zenith of the range and achieves a performance of 0 100 km / h in 4.2 seconds with an electronically limited 300 km/h maximum speed.
The first units of this Jaguar reach the Spanish market from the second quarter of 2014 with prices ranging from 77,220 Euros of F-Type Coupé and Euro 119,070 F-Type R Coupe.
David Beckham as brand ambassador to China
No comments:
Post a Comment